Chewing gum while working has long been considered by some to help aid concentration and while there’s no solid evidence to prove it (excluding one small sample study) many people still use it as a means to be more focussed and effective while performing tasks.
That may change considerably however thanks to a new Indiegogo campaign by two ex University of California chemistry and cognitive science grads who have developed NeuroGum, a “focus-boosting energy” nootropic in the form of gum that includes caffeine + L-theanine blend with brain-boosting B vitamins that are, they say, scientifically proven to enhance focus and cognition. For those worried about teeth decay the gum is sugar-free.
NeuroGum received two years of research and development prior to the campaign launch which has now surpassed its original $10,000 target so the team have introduced a stretch goal to add more flavors and effects. Contributions start at $15 where you’ll receive five packs of nine.
As our lives are increasingly bombarded with distractions in the form of emails, tweets, posts and messages, NeuroGum could be an aid to help fight digital overload. Provided it works, of course.