“I think when you’re dealing with wellness, fitness and the proactive pieces of health. I don’t see Apple getting in to cancer research and this kind of stuff. That’s well beyond our expertise but I think in terms of things that you wear and things that you can know about your body and be able to proactively reach out to your doctor when certain things happen, I think that’s right up our alley and I think it’s something that the world needs. Apple is about making great products that enrich people’s lives.
“We wouldn’t build just a great product, we would only build it if it only enriched somebody. I think this is a fantastic example of something that enriches lives. So this is something that is highly interesting to us and you’ll notice that the watch has a health and fitness component. This is the area where we’re starting but where we go in the long term we’ll talk about later but it’s an area that I’m very excited about from multiple points of view. The opportunity and need for the world to have these types of products.”