Wearable tech usage will continue to grow according to a recent report by eMarketer. It predicts the next several years will continue to see double-digit growth in the number of Americans using wearable devices.
In the first wearable forecast by the research company, it says, “In 2015, 39.5 million US adults 18 and over will use wearables, including smartwatches and fitness trackers. That’s a jump of 57.7% over 2014. While penetration among US adults is just 16.0% this year, eMarketer expects that to double by 2018, to 81.7 million users.”
Other interesting information from the report include;
- Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking
- In 2015, 25.1% of internet users between 25 and 34 and 23.1% of those between 35 and 44 will use at least one wearable device. By 2018, 49.9% of 25- to 34-year-old internet users and 47.0% of 35- to 44-year-old internet users will use at least one wearable device.
- Long-term, older Americans are expected to be a bigger growth driver, as more wearable health monitoring devices hit the market. Throughout the forecast period, US adults 65 and older will see the biggest growth rates every year for wearable adoption.
Given the recent negativity around wearables and their use it’s interesting to see such a positive outlook for the industry. Last year I developed the Digital Health Hype Cycle based on Gartner’s original hype cycle template and said the wearable tech industry as a whole was at the top of the ‘peak of inflated expectations’ bend.
Two weeks after publishing Google pulled the head-mounted wearable, Glass, and the criticism of how useful wearable tech is increased. With this new research and recent news that Fitbit has grown 168% in revenue perhaps we’ve now turned a corner.